Don't Fail Me Now

This is a campaign constructed around the organization ACT Out Against the SAT's; they host a site which brings awareness to both students and adults about the real hardships of standardized testing, and how it's used as a barometer for their success in the future. It's something that almost everyone in my life has struggled with, having the weight of your future being determined by a test that is designed to created stress, uncertainty, and an unrealistic standard to what it means to learn. The campaign is built around a custom font that was created to be reminiscent of testing sheet bubble forms. 

Jan. 2016 - May 2016

Typeface & Campaign
Role: Designer

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